MEDIA

The Media continues to shape and influence our lives on a daily basis. To truly understand the information we receive and interact with every day is vital in modern society. Students of media studies will learn to create and deconstruct texts, to appreciate where they come from and who they are produced for. Knowing who owns our media, why certain representations are given to us, and what each production is trying to tell consumers is an essential part of understanding the world we live in today. Media studies rewards creative, imaginative thinkers, whilst preparing young people for the growing job opportunities they’ll encounter in later life.

 

Teacher:

Mr S Benzie

 

 

No additional equipment is required but those with access to, or experience of using cameras and editing software will have an advantage.

 

For this information please contact the Head of Department

 

Follow De Aston Media Twitter: @DeAstonMedia

@DeAstonMedia

 

 

3 Components

Component 01 – Exam (35%): Textual Analysis

Component 02 – Exam (35%): Exploring Media

Component 03 – Coursework (30%): Creating Media

 

Component 01 – Textual Analysis (of an unseen crime drama).

Students will need to show an understanding/appreciation of: Audiences (how any why they consume media products), contemporary media issues, generic conventions, technical practices (camera, editing, mise-en-scene), character and place representations, institutional practices and theories on genre/narrative, all whilst using correct media terminology.

Component 02 – Exploring Media.

Students will study 9 media forms, with a particular focus on 3 (online media, newspapers, marketing and advertising). Students should consider how texts communicate meaning via media techniques, as well as the cultural, social and historic significance of each product, whilst referencing several theoretical perspectives.

Component 03 – Creating Media

Students will create a media product (likely a TV advert, music video or film opening/trailer) of their choice, for an intended audience, applying their knowledge and understanding of key media concepts throughout.

As well as the final product, students will submit a production log of drafts, scripts, storyboards etc.